Bitcoin vs. Alt Coins and Other Investments

 As Bitcoin expanded, altcoins emerged as competitive options. Litecoin was introduced in 2011, touting faster transaction times and enhanced technology. Etherium is the second-largest cryptocurrency behind Bitcoin.5 It has gained popularity because it has a suite of financial products for banking and e-commerce.

Still, cryptocurrency is a market of "lions and mice.” Bitcoin's nearest competitor has a market share of about 13% versus Bitcoin's nearly 60%.

As for traditional investments, most have a value that is measured by an underlying asset, like a company or property, a loan obligation, or an index like the S&P 500. But cryptocurrency does not.

instead, as with any traditional currency, cryptocurrency’s value is based on how widely it is accepted. According to a survey by specialist business insurer and risk management firm HSB, 36% of U.S. small and medium businesses accept cryptocurrency.6 An additional 59% of those companies purchased digital currency for their own use, as well.

Cryptocurrency is attractive to some investors for portfolio diversification because the prices are not correlated to the prices of other assets they may hold, such as stocks, bonds, or real estate.

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