6 Ways to Create New Halloween Content Every Year

 When it comes to Halloween, it’s all about the costume. And when it comes to ‘Halloween costume ideas’, social is always fit-to-bursting with inspirational content. We took a look at this trend over the last two years and were surprised to find that, while less content is being shared around this topic, engagement is almost as high as 2019 – and we’re only in the middle of October!

1. Discover Halloween content topics with search data

Both search and social are goldmines when it comes to finding out what people think and want.

So, what better way to assess the Halloween situation and build out your content strategy than to look at search volume data?

You can do this pretty easily with the BuzzSumo Keyword Tool, which instantly gives you ‘Seed’ keywords alongside their volume and ‘Cost Per Click’ value, and a bunch of other ideas to get your brains whirring.

2. Find the most engaging Halloween content on social

We entered the phrase ‘Halloween costume ideas’ into the BuzzSumo Content Analyzer, set the date to the ‘Past 6 months’ and found that, when it comes to social engagement, the most popular content in 2020 is ‘The Best Schitt’s Creek DIY Halloween Costume Ideas For 2020’ from popsugar.com.

(Everyone has become a *little* obsessed with this series in lockdown, and rightly so. With Moira’s wardrobe rivaling that of the Addams family, what better costume could you don for Halloween this year?)

3. Know when to action your Halloween strategy

We all know when Halloween falls, but trend data can sometimes offer up surprises, where expectations don’t always match reality…

Take the term we looked at earlier: ‘Halloween costume ideas’. When you look at that topic trended over the course of 5 years, some might be surprised to find out that engagement can pick up as far back as July or August. While this might not be the case right now in 2020, this pattern has occurred enough times in previous years for it to reoccur post-pandemic.

4. Pick the brains of the public

(Pssst: We’ll stop with the Halloween puns, if you sign up for a free 30 day trial.)

There are many ways you could go about creating unique Halloween content – upcycle ideas from competitors, analyze the most engaging social headlines, look for the most searched keywords or examine social content at scale to define ‘Success’ formats.

5. Cast a wide net

If you want to make sure your content research is bulletproof, just head to the content Topic explorer section of the platform, where you’ll be presented with a word cloud of the most engaging topics related to your search.

In this part of the platform, it’s better to start with a broad topic. This will give you more in the way of content ideas. This time we’re simply searching ‘Halloween’.

6. Find out what’s trending

Remember when everyone used to dress up as Harry Potter or one of the blue Na’Vi from Avatar? Some Halloween costumes, themes and activities are popular every October, but many are time limited or culturally specific.

Knowing what kinds of new content trends every year in your market is key to informing your Halloween strategy. Is there a particular product that’s caught people’s eye this year? Are they more intrigued by decorations than Halloween makeup? Just what piques your audience’s interest?

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